These days you can save time and make life easier by using the latest technologies such as the internet. According to swiftcover.com seven out of ten people are now doing their banking and setting up their insurance online, whilst four out of ten people are doing their shopping via the internet. However there are still those things which people find a waste of time.
According to car insurer swiftcover.com these are the UK’s biggest wastes of time:
• 29% of people said commuting to and from work
• 26% of people said telephone sales callers
• 25% said doing chores or the housework
• 23% said long queues in shops were the biggest waste of time
• 16% said doing paperwork, i.e. banking, filling out forms etc
• 14% cited slow drivers as the biggest waste of time
Tina Shortle, marketing director for swiftcover.com, said:
We live in a fast-paced world where we want things to happen immediately and demand instant gratification, which is why the growth of online retailing has been so quick – the internet is fast, simple and convenient, letting us decide what we want to buy and when we want to buy it.
August 4th, 2010
swiftcover.com won the Marketing Initiative of the year award at the 2010 British insurance awards for the success of the Iggy Pop marketing campaign. The awards were held at the Royal Albert Hall.
The innovative, multi-strand marketing campaign incorporating both digital and traditional strategies helped increase sales by 38.5% in 2009 and increase brand awareness by 90%.
Marketing director Tina Shortle explained how great it was to win the award:
It is great to win such a coveted award, particularly one that is chosen by our peers and key figures in the insurance industry. We are also pleased that the award acknowledges the work we are doing to engage with the public, both our existing policy holders and potential customers. swiftcover.com believes that building stronger relationships with consumers is vital for a successful insurance market.
August 2nd, 2010
swiftcover.com is celebrating its 5th birthday by giving away free car insurance to seven customers. The promotion began on Monday 26th and will end early next week.
To stand the chance to win all you need to do is buy a car insurance policy by visiting www.swiftcover.com. Your name will then be entered into a prize draw to win free insurance for a year!
Tina Shortle, marketing director for swiftcover.com, says:
It has been an amazing first five years, so we wanted to celebrate by rewarding the people who have made it all possible – our customers. We look forward to the next five years of offering cheap, hassle-free insurance to UK drivers.
There are still a few days left of the promotion so buy now for your chance to win!
July 30th, 2010
Adventurous holidays are becoming more popular according to research done by swiftcover.com. They found that when it comes to extreme holidays 23% of people would go white-water rafting, 17% would like to drive a fast car around a race track and 16% would do a parachute jump. There is a definite shift in holiday habits, and while luxury holidays are still very popular, more people are choosing something more exotic and adventurous. However dream holidays such as these do come at a price. Some people choose to save for their dream holidays which could take years, some will pay on their credit cards and 4% of people say they would marry a rich man or women!
Roman Bryl, Travel Underwriting Manager for swiftcover.com, says:
If people are venturing farther afield they do need to make sure they have the right travel insurance that covers them for more exotic destinations beyond Europe and provides adequate cover for things like medical emergencies, which can be very expensive. Backpackers should consider insurance such as swiftcover.com’s Gap policy, which is specially designed for their needs.
July 27th, 2010
A common debate which has been going on as long as I can remember is whether woman or men are better drivers. If you ask a group of men what they think they are likely to say men are better drivers, however many organisations and insurance provides are specialising in products for female drivers.
A recent survey done by confused.com found that women take longer to pass their driving tests. The average women needs 21 lessons before they are able to pass the test, whilst men take 17 lessons on average. Females were also found to be more nervous before a test so this fact could be down to nerves rather than bad driving.
A study which came up last year found that women take 20 seconds longer to park than men. However it is thought that this is because men have greater spatial awareness and coordination which helps them better assess where the car is moving to.
When it comes to road safety it seems that men have a bit to learn according to figures from the road safety charity Brake. More than 80 per cent of all drunk or drug charges, careless driving convictions, speeding offences and convictions for neglecting traffic signs were brought against men in 2008.
This is probably a debate which will never end but all these facts show that its not just females who need to shop around for car insurance, males should also think about shopping around for the cheapest cover.
July 19th, 2010
Absolute radio and swiftcover.com are giving away tickets to this years Latitude Festival, and they aren’t only giving away one ticket but you could win 6 tickets- so you can go along with five of your friends!
The festival will be held from the 15th to the 18th July in the beautiful countryside of Sunrise Coast in Suffolk. The line up for this year includes Florence and the machine, Belle and Sebastian, and Vampire Weekend. As well as the music you can also enjoy comedy, poetry, theatre, cabaret and there are many more activities planned for the event- there will be something for everyone.
Click here to enter.
July 5th, 2010
Recent research by swiftcover.com found that 40% of people would choose to drive route 66 as their dream holiday driving experience, making it the most popular motoring experience among UK drivers. The route, which is 2,500 miles, starts in Chicago on the East Coast and runs through a number of states before ending in Los Angeles.
The research also found that:
40% of people would choose to drive Route 66 as their dream driving adventure
14% of people would love to drive a supercar like a Ferrari or Lamborghini
14% would like to have a 4×4 off-road adventure
8% would choose to drive the winding mountain roads of Switzerland or Italy
So why not live your driving dreams this summer! Just make sure you use a reputable experience provider such as Red Letter Days.
July 2nd, 2010
More than 6 years has passed since the ban of using mobile phones whilst driving and if caught using a mobile phone you could have to pay a fine of up to £60 and get three penalty points, but this doesn’t seem to be stopping the distraction of mobile phones. A recent survey by Autoglass found:
More than half of drivers say that texting whilst driving is the biggest distraction for motorists.
71% admit that it is easy to become distracted at the wheel.
2 out of 10 people admit they have had an accident or momentarily lost focus while on the road.
Other distractions which made it on the list were eating and drinking, singing along to the radio, checking hair and make up, sneezing, lighting a cigarette and staring at an accident.
For tips on how to minimize distractions at the wheel visit
www.autoglassnews.co.uk
June 21st, 2010
The festival season is underway and as everyone knows the weather is always unpredictable, so when packing for a festival it’s always important to remember to pack your wellies.
This summer your wellington boots will not only keep you dry but will also charge your mobile phone. A new kind of wellies have been created and will be able to charge your phone as you dance, they have a power generating sole that coverts heat from your feet into electrical current. Mobile phone company, Orange will launch the eco-friendly wellies at the Glastonbury Festival in Somerset later this month. Charging a mobile phone is always difficult to do at festivals but this won’t have to be a worry anymore, and the new wellies will just give everyone a good excuse to dance more!
Click here to see swiftcover.com’s festival survival tips. 
June 18th, 2010
On Sunday 23rd May thousands of runners gathered at the starting line, ready to run the 2010 Edinburgh Marathon. Many of the entrants ran for charity, raising millions for a number of good causes. Included in the crowd of more than 9000 runners, was the purple and orange stuck man, who took part in the race with a fantastic finish time of 3:49:09. The stuck man was promoting swiftcover.com’s recently launched iphone application called stuck. Stuck allows users to post twitter-style comments when they are stuck, whether they have a song stuck in their head, stuck in traffic or …stuck behind a slow person in a race. Other races on the day included the Scottish half marathon and the Hairy Haggis team relay. The crowd of spectators, the runners, and all the people organising the event made the day a great experience for everyone.
If you fancy entering the race next year then keep an eye out on the 1st September when entries will be open to the public.
June 17th, 2010
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