Posts filed under 'adventure'
On Wednesday 12th of October; shoppers at Westfield had the chance to ride in the fast lane thanks to swiftcover.com.
In partnership with Screach, Swiftcover created the UK’s first live interactive gaming screen out of a 72 sheet billboard in the Westfield shopping centre. Shoppers used their smartphones as video game controllers, and along with up to ten members of the public, they were able to play controlling a motion controlled car on the screen.
‘The 60 second challenge’ driving game was the biggest London has ever seen, and all participants had the opportunity to win prizes and gifts all day.
Amanda Edwards, senior marketing manager at swiftcover.com, said: “It’s a very exciting project for us as we’re always striving to do something slightly different to the norm, and this certainly fits the bill. We’ve been active in digital outdoor for some time but it’s the first time we’ve introduced gaming interactivity to our marketing activity. Being able to connect the game with people’s Facebook pages gives it a personal touch so they’ll be able to share their driving successes with their friends and family.”
On the day, shoppers downloaded Screach to their Smartphone and entered a unique code which was displayed on the screen. After that they were battling it out with fellow shoppers to have their name up in lights.
October 13th, 2011
Thinking about taking a trip, exploring the open road, taking the family out? Go to Roadology to discover some great places to visit throughout Britain. You can plan a route of your own or even look at other popular routes in the country and the interactive map will suggest exciting and interesting things to do along the way. You can even create or listen to amazing playlists to suit your road trip and journey time to keep you entertained on your journey.
For the chance to win £2000, go to Roadology and simply upload a picture of your favourite place in Great Britain along with the town, city, village or postcode where it was taken. Last day for entry is 24th April. Good Luck!
April 14th, 2011
Adventurous holidays are becoming more popular according to research done by swiftcover.com. They found that when it comes to extreme holidays 23% of people would go white-water rafting, 17% would like to drive a fast car around a race track and 16% would do a parachute jump. There is a definite shift in holiday habits, and while luxury holidays are still very popular, more people are choosing something more exotic and adventurous. However dream holidays such as these do come at a price. Some people choose to save for their dream holidays which could take years, some will pay on their credit cards and 4% of people say they would marry a rich man or women!
Roman Bryl, Travel Underwriting Manager for swiftcover.com, says:
If people are venturing farther afield they do need to make sure they have the right travel insurance that covers them for more exotic destinations beyond Europe and provides adequate cover for things like medical emergencies, which can be very expensive. Backpackers should consider insurance such as swiftcover.com’s Gap policy, which is specially designed for their needs.
July 27th, 2010
Absolute radio and swiftcover.com are giving away tickets to this years Latitude Festival, and they aren’t only giving away one ticket but you could win 6 tickets- so you can go along with five of your friends!
The festival will be held from the 15th to the 18th July in the beautiful countryside of Sunrise Coast in Suffolk. The line up for this year includes Florence and the machine, Belle and Sebastian, and Vampire Weekend. As well as the music you can also enjoy comedy, poetry, theatre, cabaret and there are many more activities planned for the event- there will be something for everyone.
Click here to enter.
July 5th, 2010
Recent research by swiftcover.com found that 40% of people would choose to drive route 66 as their dream holiday driving experience, making it the most popular motoring experience among UK drivers. The route, which is 2,500 miles, starts in Chicago on the East Coast and runs through a number of states before ending in Los Angeles.
The research also found that:
40% of people would choose to drive Route 66 as their dream driving adventure
14% of people would love to drive a supercar like a Ferrari or Lamborghini
14% would like to have a 4×4 off-road adventure
8% would choose to drive the winding mountain roads of Switzerland or Italy
So why not live your driving dreams this summer! Just make sure you use a reputable experience provider such as Red Letter Days.
July 2nd, 2010
The festival season is underway and as everyone knows the weather is always unpredictable, so when packing for a festival it’s always important to remember to pack your wellies.
This summer your wellington boots will not only keep you dry but will also charge your mobile phone. A new kind of wellies have been created and will be able to charge your phone as you dance, they have a power generating sole that coverts heat from your feet into electrical current. Mobile phone company, Orange will launch the eco-friendly wellies at the Glastonbury Festival in Somerset later this month. Charging a mobile phone is always difficult to do at festivals but this won’t have to be a worry anymore, and the new wellies will just give everyone a good excuse to dance more!
Click here to see swiftcover.com’s festival survival tips. 
June 18th, 2010
On Sunday 23rd May thousands of runners gathered at the starting line, ready to run the 2010 Edinburgh Marathon. Many of the entrants ran for charity, raising millions for a number of good causes. Included in the crowd of more than 9000 runners, was the purple and orange stuck man, who took part in the race with a fantastic finish time of 3:49:09. The stuck man was promoting swiftcover.com’s recently launched iphone application called stuck. Stuck allows users to post twitter-style comments when they are stuck, whether they have a song stuck in their head, stuck in traffic or …stuck behind a slow person in a race. Other races on the day included the Scottish half marathon and the Hairy Haggis team relay. The crowd of spectators, the runners, and all the people organising the event made the day a great experience for everyone.
If you fancy entering the race next year then keep an eye out on the 1st September when entries will be open to the public.
June 17th, 2010
swiftcover.com and Absolute Radio are offering a fantastic opportunity to win tickets to the Isle of Wight Festival this summer!
Jay-Z, Paul McCartney, Pink, and Florence and the machine are just a few of the brilliant line-up of artists who will be playing. The festival will run from the 11th June to the 13th June and will be a great weekend for music lovers.
So if you would like to get a life this summer and join in the festivities then click here to enter http://www.absoluteradio.co.uk/music/live/competitions/
May 19th, 2010
