Legendary rocker Iggy Pop will once again feature in swiftcover.com’s TV adverts, but this year’s £30million advertising campaign comes with a twist as Iggy reveals ‘Little Iggy’, an impatient, trouble making Iggy Pop puppet.
Despite last years TV adverts being somewhat controversial, Marketing Director, Tina Shortle says:
Iggy loved the fact that last year’s campaign stirred up a lot of emotion, so this year we’ve played on the controversy with even more irreverent humour. The introduction of ‘Little Iggy’ allowed Iggy to play against type and become the chilled-out, golf-playing rock star whilst ‘Little Iggy’ causes havoc.
Iggy Pop also fronted swiftcover.com’s 2009 campaign which proved successful as sales increased by a third. This year’s campaign will continue to be about getting your insurance quickly so you can ‘get a life’. The Little Iggy car insurance advertising campaign will be seen on TV, radio, billboards, and online.
Keep an eye out for the new TV advert or you can view it on YouTube
January 19th, 2010
Wednesday 25th March sees the long awaited return of The Apprentice. Love it or hate it, everyone talks about it.
It is one of those programmes that actually gives you a confidence boost. You watch it and think “I could do better than these people, why did they choose them?”. There are quite a few episodes that stick in my mind including the time that a team bought Cheese from Makro and tried to sell it in France at a French market - OMG!
The winner signs a 12 month contract with Sir Alan for a reported six figure salary. But what actually happens to the winners - do they stay working for Sir Alan Sugar for long?
Timothy Campbell was the first ever winner and he stayed working for Sir Alan for 2 years, being kept on after his 12 month contract came to an end. He has since left and set up his own company called Bright Ideas Trust, helping young entrepreneurs. Michelle Dewsbury worked for Sir Alan for a total of 11 months before leaving to set up her own company. Two who have remained with Sir Alan are Simon Ambrose who won in 2007 and Lee McQueen who won in 2008 even though he lied on his CV.
I was amazed to hear that one of the contestants from the new series has left already under the pressure. Apparently a staggering 20,000 people applied for the programme this year but who out of the last 15 will be the lucky winner?
I thought that The Apprentice for Comic Relief was fantastic, the funniest bit was when poor Alan Carr got fired. Watch it here - Alan Carr you’re fired
March 17th, 2009
