Comparison site satisfaction survey

November 19th, 2009

Many people use comparison sites to find the best deals, as they take the hassle out of shopping around, making the process much quicker and easier.

Research from Which? Money recently found that some consumers are disappointed with the standard of customer service they receive from these sites. They found that on average customers were 50% or less satisfied when it came to customer service.

However, in response to the survey moneysupermarket.com challenged the credibility of the research saying:

Our own customer satisfaction survey, which runs monthly, shows 83% of our customers are extremely satisfied or satisfied (sample size 20,488 since March 2009). What’s more we are making steady and continual improvements to our satisfaction score.

At the end of the day comparison sites save people a lot of time, and as comparison sites continue to improve and grow, they are becoming a more popular way of shopping around. If in doubt, in some cases it may be good to check the price directly before you buy.

So keep this in mind the next time your shopping for the best car insurance deals.

Entry Filed under: research, Customer service, shopping, advice, insurance