Iggy Pop will return for swiftcover.com

May 6th, 2009

Last week the Advertising Standards Authority (ASA) upheld 12 viewer complaints that the recent TV ads by swiftcover.com featuring Iggy Pop were misleading.

The ASA believed that the ads implied that the punk rocker had a policy with Swiftcover, but at the time of the TV ads airing Swiftcover did not cover musicians.

swiftcover.com says that not only have the Iggy ads been a huge success, helping to push sales up by almost a third in the first quarter of 2009, the interest shown by musicians has prompted the company to make its insurance available to musicians for the first time.

Tina Shortle, marketing director of swiftcover.com, says:

“Iggy Pop and swiftcover.com have made motor insurance interesting for a change, increasing awareness of swiftcover.com and sending our sales soaring by almost a third, so we would be crazy to lose Iggy.

“However, we appreciate that some musicians were disappointed that they could not get ‘swiftcovered’, so we are now one of the few insurers that actually insures musicians. Iggy Pop will return to continue swiftcover.com’s campaign to help UK motorists get cheap online car insurance and make it clear that now even musicians can ‘Get a Life!’”

The ads led to a surge in interest in swiftcover.com and a 31% increase in sales in the first three months of 2009 compared with the same period in 2008.

Entry Filed under: insurance, music