Swiftlydoesit Life & Insurance

Meet the Wheely-Blings - the cars that rich people drive

September 3rd, 2007

They say you should never judge a book by its cover. I don’t know about never, though. I mean, what happens if you find yourself judging a book-cover contest?

Anyway, less tricky might be judging people by the car they drive - especially if you are armed with new research from from Swiftcover.com. The ‘Rich Car List 2007′-picks out the cars that high-earners are more - and also less - likely to drive.

Whilst it is no surprise perhaps to see that top of the Rich Car List are the likes of Porsche, Jaguar and Mercedes, what is interesting is that rich people are more likely to drive a Skoda than an MG or a Volvo. What’s more the wee Smart car has broken into the Top 10 for the first time, perhaps showing that - for some people at least - a big wallet doesn’t necessarily dictate having a big flashy car.

At the other end of the scale, the data - which was based on 2.7m recent car insurance quotes issued by Swiftcover.com last year - showed that a Proton was the least likely marque to be driven by the rich, with Daewoo, a close second bottom of the list. Somewhat surprisingly, Mini finished third bottom of the ‘least likely’ on the Rich List 2007, below marques such as Kia and Nissan and representing a dramatic reversal in fortunes from last year when it was sixth ‘most likely’ to be chosen by the rich. With green issues becoming a lifestyle choice for many - it will be interesting to see the gas-guzzlers get on next year, and whether more modest green-machines might make it on to the list of must-haves for the have-it-all generation.

Entry Filed under: green issues, fashion, cars