Stuck iPhone App Reunites Hikers

March 30th, 2010

Swiftcover’s latest innovative iPhone application ‘Stuck’ has been a big hit with users of the Apple iPhone. Using geo-location technology to allow users to post their Twitter-style stucks whenever they are in a sticky situation, whether it be stuck in traffic, stuck in a meeting or even a having a song stuck in their head, however for two Swedish users, ‘Stuck’ was there to help them when they really needed it.

Nico Vittorio and Paul Alonso were hiking in the Sarek National Park region of Sweden when they became separated. Although they were in contact and knew they were close-by, because of the heavy snow there were no landmarks, making it impossible to identify a meeting point. After recently installing the Stuck iPhone application, the pair used the ‘Near-Me’ function, which helps flag up other Stuck users nearby.

Using the application solved the two friend’s problem and helped track each others paths reuniting them without trouble.

Swiftcover’s Stuck iPhone Application can be used for the less ‘James Bond’ style situations. The app has a range of pre-set emotions that are quick to choose and upload, providing the perfect Stuck for every situation.

The iPhone application was developed by swiftcover.com’s innovation team and has already been downloaded by 10,000 iphone users worldwide since it was launched in January 2010. Swiftcover’s head of innovation, Ambarish Mitra, explains: “swiftcover.com is an innovator – we threw out the rule book and started from scratch when we created the UK’s first fully online insurer – so we wanted our first mobile phone app to embrace that same spirit of innovation and something that would be of use to everyone, not just swiftcover.com car insurance customers.

Future developments for the application include one-to-one communication, linking individual Stucks to events, so people posting would be alerted to activities such as concerts or sales taking place nearby, one-to-one communication, as well as providing users with info on local amenities, like garages or hotels, perfect for drivers who find themselves Stuck while driving.

For more information on Stuck and to download the app, visit www.swiftcover.com/stuck-iphone-app/

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