swiftcover.com Goes To Westfield

October 13th, 2011

On Wednesday 12th of October; shoppers at Westfield had the chance to ride in the fast lane thanks to swiftcover.com.

In partnership with Screach, Swiftcover created the UK’s first live interactive gaming screen out of a 72 sheet billboard in the Westfield shopping centre. Shoppers used their smartphones as video game controllers, and along with up to ten members of the public, they were able to play controlling a motion controlled car on the screen.

‘The 60 second challenge’ driving game was the biggest London has ever seen, and all participants had the opportunity to win prizes and gifts all day.

Amanda Edwards, senior marketing manager at swiftcover.com, said: “It’s a very exciting project for us as we’re always striving to do something slightly different to the norm, and this certainly fits the bill. We’ve been active in digital outdoor for some time but it’s the first time we’ve introduced gaming interactivity to our marketing activity. Being able to connect the game with people’s Facebook pages gives it a personal touch so they’ll be able to share their driving successes with their friends and family.”

On the day, shoppers downloaded Screach to their Smartphone and entered a unique code which was displayed on the screen. After that they were battling it out with fellow shoppers to have their name up in lights.

Entry Filed under: car insurance, adventure, competitions, Uncategorized