Swiftcover.com pulls the strings with new advert

January 19th, 2010

Legendary rocker Iggy Pop will once again feature in swiftcover.com’s TV adverts, but this year’s £30million advertising campaign comes with a twist as Iggy reveals ‘Little Iggy’, an impatient, trouble making Iggy Pop puppet.

Despite last years TV adverts being somewhat controversial, Marketing Director, Tina Shortle says:

Iggy loved the fact that last year’s campaign stirred up a lot of emotion, so this year we’ve played on the controversy with even more irreverent humour. The introduction of ‘Little Iggy’ allowed Iggy to play against type and become the chilled-out, golf-playing rock star whilst ‘Little Iggy’ causes havoc.

Iggy Pop also fronted swiftcover.com’s 2009 campaign which proved successful as sales increased by a third. This year’s campaign will continue to be about getting your insurance quickly so you can ‘get a life’. The Little Iggy car insurance advertising campaign will be seen on TV, radio, billboards, and online.

Keep an eye out for the new TV advert or you can view it on YouTube

Entry Filed under: television, insurance