The Pomegranate phone is the future - or is it?

October 14th, 2008

There is a new phone in development which can apparently make calls, send texts, has access to the internet, make coffee, act as a projector and act as a shaver. The Pomegranate Phone. “Wow!” you might be saying, or ‘Where can I get one?”. Well don’t get too excited as you can’t buy one, it isn’t real.

This is a viral marketing campaign by the Nova Scotia government to attract people to its website, and it appears to be working. They say that over 20,000 people have visited them since the viral went live.

As a viral campaign it is really good and the microsite looks impressive and very professional but when I visited the site I completely missed the fact that it was meant to be generating an interest in Nova Scotia. It was only when I clicked on ‘release date’ that this became evident. A great try and doing something completely different but not sure if it really fulfills it’s brief.

Maybe concentrating on the ‘reasons to visit’ Nova Scotia would have been a better tact. I found an article in The Times which lists 10 reasons to visit, and they all sound pretty good to me.

And naming a product after a fruit may work for Apple but I’m not sure if Pomegranate would have the same effect.

What this viral has done is successful is created an interest which is the main objective of viral campaigns.

Entry Filed under: shopping, fashion